Pieds Libres
Design
Pieds Libres is the first barefoot and minimalist shoe boutique in French-speaking Switzerland, founded on the belief that barefoot shoes are an intentional lifestyle choice promoting health, natural movement, and long-term wellbeing. It distinguishes itself through expert guidance, offering personalized consultations and partnering with the Swiss Pedologist Association, and a curated selection of quality, ethical lifestyle brands. The boutique aims to be accessible and welcoming to both existing barefoot enthusiasts and newcomers.
The primary target audience comprises health-conscious adults in the Lausanne and the entire Swiss Romande region interested in natural living and investing in quality footwear. The brand's communication tone is refined, calm, grounded, clear, concise, and neutral, avoiding marketing jargon. Key values include Freedom, Natural, Wellbeing, Comfort, Health, Expert/Educative, Personalised, Grounded, and Community. The brand seeks to build trust by focusing on how people feel and ensuring a smooth, welcoming experience, helping customers feel understood and fostering growth.
- Design
Problem
The design project for Pieds Libres aimed to resolve critical issues related to visual identity consistency and implementation. Before this documentation, there was likely a lack of a standardized design system, leading to inconsistent brand representation across various platforms. The project addressed the absence of clear, technical build instructions for design and engineering teams, ensuring proper application of typography, colors, and logos. It also tackled the challenge of maintaining visual coherence across diverse media, such as social media templates and print materials, thereby improving design manageability, adaptability, and longevity for the client.
Solution
The design project delivered a comprehensive visual identity documentation for Pieds Libres, providing a standardized design system. This solution ensures consistent brand representation across all touchpoints, from digital platforms to physical marketing materials. By outlining clear guidelines for typography, colors, and logo usage, it empowers both design and engineering teams with precise build instructions. This structured approach enhances brand recognition, streamlines future design efforts, and fosters a cohesive, professional image, ultimately strengthening customer trust and market presence for the business.
Typography
Color
Logo
Pattern
Art Direction
Photography
Social Media
