PIEDS LIBRES

Pieds Libres is the first barefoot and minimalist shoe boutique in French-speaking Switzerland, built on the conviction that barefoot shoes are not a trend, but an intentional lifestyle choice rooted in health, natural movement, and long-term wellbeing.

We worked with the founder to understand the company, the mission, the audience, and the goals.
Then we created multiples ideas before settling on the designs the we choose.
The approved design is to portray the brand as specialist in relaxed, comfortable, and high quality barefoot shoes.